3. Professional Designations
Our planners hold some of the financial industry’s recognized designations. Having a credential shows our commitment to the industry and, most importantly, our commitment to bringing you up to date and relevant financial information. Our planners are required to take several hours of educational classroom studies each year to maintain their credentials and to help keep current on financial matters. The following represents a brief description of these important credentials and designations.
CFP®, Certified Financial Planner Professional: The individuals who hold the CFP® designation have completed a course of study in financial planning subject areas that the CFP® Board has deemed appropriate. They must also have 3 years of full-time financial planning experience (or the equivalent, measured as 2,000 hours per year). The individual must also pass the comprehensive CFP® Certification Examination. The designation is awarded by the Certified Financial Planner Board of Standards, Inc.
ChFC®, Chartered Financial Consultant: The ChFC® designation has been a mark of excellence for almost thirty years and currently requires nine college-level courses, the most of any financial planning credential. Average study time to earn the ChFC® exceeds 450 hours. Required courses cover extensive education and application training in financial planning, income taxation, investments, and estate and retirement planning. Additional electives are chosen from such topics as macroeconomics, financial decisions for retirement, and executive compensation. ChFC® designees must meet experience requirements and adhere to continuing education and ethical standards. The credential is awarded by The American College.
CLU®, Chartered Life Underwriter: For over 85 years the CLU® has been the respected risk management credential for advisors. Designees have completed eight or more college-level courses representing an average study time of 400 hours. Topics for required courses include insurance and financial planning, life insurance law, estate planning, and planning for business owners and professionals. Elective courses include such advanced topics as income taxes, group benefits, retirement planning, and health insurance. CLU® designees must meet experience and continuing education requirements and must adhere to a high ethical standard. The mark is awarded by The American College.
RHU®, Registered Health Underwriter: Registered Health Underwriter (“RHU”) designation is the premier credential in the health insurance market. An RHU is a professional financial advisor specializing in living benefits, including income replacement and risk management solutions for individuals, business owners and professionals. RHU professionals are required to continue learning throughout their careers and are committed to maintaining ethical standards.
AIF®, Accredited Investment Fiduciary: A designation issued from the Center for Fiduciary Studies®, the standards-setting body for Fi360. The AIF designation signifies specialized knowledge of fiduciary responsibility and the ability to implement policies and procedures that meet a defined standard of care. The designation is the culmination of a rigorous training program, which includes a comprehensive, closed-book final examination under the supervision of a proctor, and agreement to abide by the Center’s Code of Ethics and Conduct Standards. On an ongoing basis, completion of continuing education and adherence to the Code of Ethics and Conduct Standards are required to maintain the AIF designation.